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Bachelor of Business Administration (BBA)

Admission Requirements

Required: Five Grade 12 advanced or academic courses including English and Mathematics or Pre-calculus
Mathematics, with an overall average of at least 65%. Students may substitute one open course for one advanced or academic course, except where a particular course is specified.

The Bachelor of Business Administration degree is a four-year program (when completed on a full-time basis), in which students may pursue a concentration within different disciplines. The BBA degree program consists of a combination of core courses (66 credits) and elective courses (54 credits).

The BBA program allows students to develop an innovative program, which includes the core curriculum and elective courses and, if they choose, a business concentration. The degree may be completed through full-time or part-time study.

A co-operative education internship program is also available which is an opportunity to earn income and gain relevant work experience while completing the BBA degree requirements.

The Bachelor of Business Administration program is intended to prepare successful candidates for self-employment and careers in private and public enterprise, cooperatives, government service and for graduate study. One of the primary objectives of the BBA program is to provide a foundation in both business and the traditional liberal arts area.

BBA program

Students are required to complete 120 credits. This would include 66 required credits and 54 elective credits with a minimum 24 credits in non-business courses as follows: SHANNON SCHOOL OF BUSINESS Cape Breton University Academic Calendar

    1st Year

  • MGMT1601 Intro to Canadian Business
  • MRKT1301 Intro to Marketing
  • ACCT1203/1204 Intro to Accounting I and II
  • MGSC1108/1109 Intro to Statistic/ Calculus for Business
  • ECON1101/1103 Principles of Micro/Macro Economics
  • English (3 credits)
  • Communication (3 credits)

    2nd Year

  • MGSC2101/2103 Computers in Business/Quant. Methods
  • MGMT2604/2605 Organizational Behaviour/ Human Resource Management
  • FINC2401/2403 Business Finance I and II
  • Electives (12 credits)

    3rd Year

  • MRKT3301 Marketing Management
  • MGMT3603 Management of Small Business
  • ACCT3208 Planning and Control
  • MGMT3607 International Business Management
  • MGSC3101 Information Management Systems
  • Electives (15 credits)

    4th Year

  • MGMT4605 Business Competitive Strategies

Electives (27 credits)

See the course description section of this Calendar for more information. A degree worksheet is available from the Dean's office.

Bachelor of Business Administration Major in Marketing

The BBA Major in Marketing program requires the completion of the BBA core curriculum. Students are required to complete MRKT 2301, MRKT 4300 and MRKT 4308– Marketing Strategy plus 12 credits of marketing electives. In addition, at least 12 credits must be at the 4000 level.

Admission Requirements

Students who have completed year one or year two of the BBA degree program may apply for admission to the BBA Major in Marketing. Students must be in good academic standing with a minimum 60% average.

Program and Course Requirements

  • MRKT 2301, MRKT 4300 and MRKT 4308
  • 12 credits from MRKT 2303, MRKT 3304, MRKT 3307, MRKT 3124, MRKT 3309, MRKT 4605, MRKT 4311, MRKT 4309, MRKT 4304, MRKT 4305, MRKT 4306, MRKT 4314, MRKT 4307, MRKT 4313, HATM 3508
  • An average of 65% must be maintained in years three and four of the program.
  • Minimum of 60% must be maintained on all marketing courses required for the marketing major.
    Minimum of 12 credits at the 4000 level.

Business Concentrations

The open elective concept provides sufficient flexibility for students to obtain a concentration in the business disciplines. This concept can be used to obtain concentrations by choosing business or other electives from the specific areas in addition to the required BBA core courses.

  • Economics (18 credits)

  • Required Courses: ECON 2105, 2101 & 2103
  • Plus 9 Credits From:ECON 3101, 3105, 3107, 3108, 4101, 4103, 4107, FINC 4401, FINC 4408
  • Finance (18 credits)

  • Required Courses: FINC 3403 & 3401
  • Plus 12 credits from: FINC 2405, 3404, 4401, 4404, 4403, 4406, 4408, ECON 3101, 3103, 3105
  • Information Technology (18 credits)

  • ITEC Courses are not offered on campus at CBU
  • 6 credits from MATH 1116, ITEC 1501, MATH 1217, ITEC 2503, ITEC 3503, ITEC 3507, ITEC 4505
  • Plus 12 credits From:ITEC 1503, 1505, 1506, 2503, 2504, 2505, 3505, 3506, 3508, 4503, 4504, 4506, 4507, 4508, 4509 or 4513.
  • Legal Studies (18 credits)

  • Required Courses: LEGL 2501, 2503, 3501, 3505 & 3503
  • Plus 3 credits from: LEGL 4501, 4503, PUBH 2103, 3103,4105, ENVI 2163, POLS 2104, 3134
  • Human Resources (18 credits)

  • Required Courses: 3605 & 3604
  • Plus 12 credits from: MGMT 2603, 3606, 3601, 4603, 4604, 4609, LEGL 3503, LEGL 3504.
  • Tourism Marketing and Management (27 credits)

  • Marketing Management Component (total of 9 credits)
  • MRKT 2301 & MGMT 3604 - Plus 3 credits from MRKT 2303 or 4307
  • Tourism Component (total of 9 credits)

  • MRKT 3309 & MGMT 4606 - Plus MRKT 3124 or HATM 1506
  • Hospitality Component (total of 9 credits)

  • HATM 3505, 1501& 1503

Bachelor of Arts Community Studies / Bachelor of Business Administration

CBU offers students an opportunity to obtain both their BACS and BBA degrees in four years. At the end of three successful years, students will receive a Bachelor of Arts Community Studies degree with a career concentration in Business. After the fourth successful year, they will receive a Bachelor of Business Administration.

For more details and information on programs, we welcome you to visit www.cbu.ca or call on us.

For more details and information on programs, we welcome you to visit www.cbu.ca or call on us.

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